Dirty has never been so fun.

Lola wants you to associate period with pleasure. Try to take away the narrative that your period doesn’t always mean there’s no play, if anything it’s encouraged. What was once deemed “dirty” is now the most encouraged way of play. Creating a conversation that hasn’t been had as well as creating a safe space for others.

I served as one of three art directors on this project. We collaboratively developed the campaign concepts, co-directed and participated in the photography, and evenly divided the design and mockup production across the team.