Main Character Moment: The feeling of stepping into the spotlight, when everything else fades and the statement shoes take center stage. Designed for fashionable young adults, the campaign positions Steve Madden’s bold, colorful heels as the catalyst for owning that main character energy, allowing wearers to stand out effortlessly from the crowd.

I served as one of two art directors on this project, collaborating with a photography student. The art direction team developed the campaign concepts, co-directed the photography, and shared responsibility for the design and mockup production.